6 Tips for Working with the Brain to Create Real Behavior Change

My article was just published in the September issue of Talent Development magazine.

The latest report* from the research firm Bersin by Deloitte shows that more money is being spent on learning and development than ever before. And yet, studies suggest that as much as 90 percent of new skills learned are lost within a year. If learning activities don't yield real and sustainable behavior change, that investment is wasted.

We know that learning is the pathway to improvement, so it's natural that as organizations seek to improve their talent, they look to learning and development. But the problem is that some of our learning initiatives are not being designed as effectively as they could be.

As a learning professional, I have immersed myself in neuroscience research, and what I learned really changed how I approach training design and delivery. Some of the studies confirmed things I had learned through trial and error long ago, and others completely shifted how I approached my craft. Here are six takeaways.

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*Corporate Learning Factbook 2015: Benchmarks, Trends, and Analysis of the U.S. Training Market